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The GENSMAK! Story


Our story begins in lockdown with my husband and children in Annapolis. Over the 2020 Covid year, the family did what you all did. We hunkered down as a family, found our new normal, and did our best to stay safe, healthy & sane.

To pass the time, we tried to play games together. We learned very quickly that few games excited all of us. With trivia, some of us loved it and some hated it. Most of us weren’t that great at it. We all wanted to love it, so we decided to make our own darn game with our own darn rules that leveled the trivia playing field for players of all ages.

We wrote questions (not all great), and then played and changed and shared the game with a few friends. I wanted the rules to be simple, and to ensure that players didn’t have to know everything, but could think it out and work their way to the answer via funny hints and logic problems. We found that stories emerged naturally and that there was abundant laughter at the surprisingly good hints.

After some initial prototyping, and a lot of play testing with non-friends-and-family, we realized very quickly we were truly on to something. People truly loved the game, and it grew quickly via word of mouth until suddenly complete strangers were buying it and writing rave reviews. We built a core team to grow the GENSMAK! game from there and the rest is history.

With that, here we are, excited to share GENSMAK! with you, and the world. Thank you for visiting our page to learn more about us & our story. We hope you love the game as much as we do, and that it brings you immense joy with friends and family in the year ahead.

All the smak, 

Laura Sleat, GENSMAK! Founder,

with Helen, Ian, Chris and the rest of the incredible GENSMAK team.